Your Art and Audience

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When talking about audience – it may sound like I’m narrowing down the scope of Art, right? Art is after all, not constrained by trivial border created by society and so on….
That is a bit off-base joking on my part – the actual answer is, yes and no. Yes, you are narrowing down the scope, but also you are making your objectives more clear and affective to the people who will make use of your art (whether by being inspired, or more).
So really, you’re expanding the effects of your craft. This is specifically important for promotion, or thinking about exhibition.

Here’s some of the things that you have to consider when deciding who your audience will be. Naturally, I may go into depth about each of this later on. But all that’s here in a nutshell:

Demographic:
Ah, you’ve seen this coming. They are important for promotion of Art as well as business, you’ll find. It’ll be even more important when you’re doing an exhibition and wondering where will be the best place to convince your sponsor you’re not washing their money down the drain.
The demographic information will be, but not exclusive to: age, gender (think Feminist Art?), social grades.

Geographic:
This is also a bit obvious to you, because I keep mentioning ‘exhibitions’; other than that, geographic areas (not only including countries, or regions) affect a lot, on how people see things. When you get your craft out there, you need to be sure you’re sending the right message.

Psychographic:
If you haven’t heard of it already – it may feel like there’s some Will Graham implications here but it’s actually much simpler than that.
It basically means mapping out the personality, attitude, opinion, interests and/or lifestyles of your targeted audience – that can’t be covered by the above categories.
An expansive example can be like: the psychographics of the audience targeted for a graphic novel which is based around deep sea creature cult mythologies, would be – young adults, who are fans of indie comics, graphic novels and/or avidly reads Lovecraft. See how easy that was?

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